Day Four - Oh My Love

I understand I've missed a day out here, but my third day involved a lot of steaming clothes and was really just an extension of day two so I've skipped out writing about it haha!

Today I was asked to edit some pages in the Oh My Love Brand Bible booklet! It was super exciting seeing all the SS15 and AW15 clothes that have already been shot, theres some super cool stuff coming up!

I really didn't think they would be having me actually getting involved with the brand and I'd just be making coffee but I really feel like I'm learning a lot from my experience at Oh My Love, and I'm loving it so much! 

Day Two - Oh My Love

On my second day Sally briefed me on a press party that Oh My Love would be holding on 4th February. The party will be held at Shoreditch House London and the guestlist included bloggers, celebrities, models and influential people within the industry such as the editors of Look, Elle and Grazia Magazine. I skimmed through the guestlist and was excited when I saw Cara Delevingne’s name! The party is in aid of promoting Oh My Love, and like the SS15 collection had a 70’s theme.

Photo taken at my desk!

Sally showed me some mood boards and emailed me some imagery that was used for inspiration for the party’s theme. She told me she wanted the party to emulate the theme of 70’s in the least tacky way possible and wanted it to have a Studio 54 feel to it.

She then asked me to source some items for the party and come up with a few ideas of some things that I thought might be cool to have at the party. She wanted me to look at a recent party ‘Charlie xcx’ had held and also one that the beauty brand ‘Glossier’ had held and take inspiration from the types of things that they had at their parties. I liked the idea of silver foil balloons spelling out ‘Oh My Love’. Sally wanted me to source; balloons, glitter, stickers for goody bags, heart shaped lolly pops and sweets etc. She told me there would be a Photo Booth at the party and that she wanted everything to be branded so when people instagramed images every image would have Oh My Love in the background, ie branded glasses, branded lolly pops and sweets etc. I came up with the idea of 70s themed photobooth props and tube lighting that could be hired that emulated the lights that were inside of Studio 54 the New York club from the 70’s.

I contacted tonnes of wholesalers and people that branded items. I also looked into branded cookies and sweets that could be made especially for the party and were within the party’s budget.

Day One - Oh My Love

I am so excited to have started a month long internship at Oh My Love London! When I went for my interview I knew this was the kind of place I wanted to be working so on my first day I was desperate to make a good first impression! The office space is really cool, with lots of neon lighting and house music blaring. They have their own in-house design room where they design and produce their own clothing, along with their own photography studio set up ready with studio lighting and filled with shoes and accessories!

I was asked to do lots of brand analysis' and have a look at the Oh My Love Instagram. I then decided to make several mock up graphics that I thought would boost Instagram followers and likes! 

I created this graphic using imagery from the Oh My Love website and  a photograph I took from inside of the office as well and added silver stars and some graphic squares in the background!

Oh My Love also are preparing their Spring Summer 2015 Collection and were at the final stages of creating a lookbook depicting the themes and images from the photoshoot from the spring summer collection. 

Sally asked me to look through the photographs from the SS15 collection and produce a short three paragraph introduction for the lookbook on what the collection reflected and where the inspiration came from.

Here is what I produced for it

Oh My Love SS15

For Spring/Summer 15, Oh My Love London’s in-house design team have been

devoted to creating the most unique and playful collection yet. Channelling 70’s

cool vibes and inspired by the likes of Bianca Jagger it’s a collection ready for an

unforgettable summer.

With pretty in pink flamingo print bomber jackets, vibrant floral 70’s inspired

printed playsuits and intricately embellished sequined halters; it’s a diverse

collection. From flared silk trousers, to plunging neckline bodysuits the

collection radiates an Ibiza cool vibe screaming for the girls who just want to

have fun.

The Oh My Love Spring/ Summer 15 collection will be available from ______ at

ohmylovelondon.com and at selected retailers including Topshop, Nasty Gal and

ASOS.

I can't wait for the lookbook to go to print to see if they use my introduction in it!  I was then asked to go through the final images and select them online and move them to a separate folder in the shared space and rename them for the pages they were going to feature on.

I finished at 6.15pm and was absolutely exhausted, but really enjoyed my first day! I commute in from Luton so I had an hour and a half journey to get home but I’m finding it really exciting! I’m also glad that they haven’t just got me making coffee and running errands! 

Internship interview - Oh My Love ♡

I recently got the chance to attend an interview for an internship at the fashion brand Oh My Love! As a lover of the brand I was keen to attend. Here are some photos from my visit to their Headquarters in Hackney ☺️💋 

                               

                                 

Interview outfit

Some of the OML Boutique Collection

I decided to wear my favourite playsuit, a piece from Oh My Love itself, layered over a black long sleeved blouse with some thick tights and chunky buckled boots. The interview went really well and I loved the vibe within their HQ. I was offered the internship and start in January! So I'm super excited! I'll be assisting within the PR & Marketing department so hopefully I'll gain loads of super relevant experience! ☮♡

Hi there..

Just realised I'd started blogging and hadn't introduced myself! My name is Charlotte, I thought I'd add a few personal photos here to introduce myself, pictures are better than words!

Me and my boyfriend Page :) 

My uni housemates at our halloween house party! From left Me, Max, Charlotte. C, and Charlie!

Charlotte.C, Charlie and Me

Me in my Pocahontas costume haha!

Charlotte.C, and me

My big sis Laura (left) and me!

Black on black on black

I recently was passing Westfield Stratford City on my own and this meant only one thing, I had no excuse not to trail around the mass of shops and no one was there to hold me back! I've not been a massive fan of H&M recently until I found this ensemble. I am a great lover of black and couldn't help layer this mesh floor length beauty under an oversized black t-shirt. The boots were a find in Primark a few months back, I'm not sure if they still stock them but I know Public Desire do similar ones!

Both the skirt and the top are new in and are on H&M's website, the links are below!

Links;

Skirt, Top, Boots (similar)

First Post!

I've been meaning to start my own fashion blog for a long while! My name is Charlotte Mariga and I'm a self confessed fashion addict. I'm 20 years old and in my second year of university studying Fashion Marketing and Communication. I am from just outside of London but am currently living in a student house in Southend on Sea for University. I see myself as a very creative individual and plan to use this blog to document my journey as a fashion student! So here goes..